There are 26 letters in the English alphabet.
Let me arrange them for you in a speech that will make
people laugh, cry, ponder, and think.
Yes, I do speech writing.
When you think about it writing a speech is not all that much different than writing scripts for radio commercials or TV spots. So it's a natural extension of what I've been doing for decades.
You need to understand your client's needs. And you need to know the points that need to be made and then proceed to develop a logical flow that arranges the points in a succinct, compelling argument that makes a case.
If it's an executive speech that highlights a recent announcement, report or achievement, I glean the importance of the company's accomplishment and place it in the broader context of the field or industry and highlight its significance to society as a whole.
For political speeches I design the arguments to be as 'bullet proof' as possible in order to anticipate opposing points of view in order to sway an opinion one way or another. And I do it in a manner that is respected and irrefutable. (By the way, I'm an equal POV writer. That's what professionalism is all about.)
In the case of a wedding* speech I'll craft an emotional outpouring that leaves listeners deeply moved. I first learn as much as I can about your child (interests, achievements, personality, etc.) through your perspective, personal anecdotes, and postings on Facebook and other venues. I then compose a speech with a thoughtfully strong theme (based on these discussions) that artfully weaves what makes your child unique and special and expand on the future couple's rightness for each other, closing on a powerful note that will move.
The process is pretty straight forward. I sit down with you (either face-to-face or via Skype) and I take in all the points you wish to cover (as I would for an ad) and cobble them together into one cogent flow. I then try to create a voice you'll be comfortable with (this I get from years of casting people in commercials) and prepare a text that gives you all the right emphasis, cadence and nuance so you sound totally natural. (That's what I do.)
Up against a wall? Need a speech or a toast in 24 hours (or less)? This is where years of experience in advertising really pays off. There were countless times when clients needed major copy revisions or entirely new scripts either in the studio or on location, so I can easily bring those skills to bear for you. No pressure is too great (well ,okay, 7 minutes' notice may be tight) so all you need to do is ask.
Words are the tools speakers have to connect with others on a meaningful level.
I'll make sure the words you say will have the lasting impact you want.
So you'll be the talk of the town.
*And other life events.