Peter Bregman. In 600 words.
(And one photo.)
"I bring a keen insight that helps assess the unique marketing situations of my clients to develop smart, engaging messaging that makes an irrefutable and compelling case for their products and services, or their business as a whole. Often with far greater efficiency and economy. When it comes to getting brands more noticed and standing out in today’s massively cluttered media morass my view is this: You don’t need a bigger hammer. You need a sharper nail."
"In other words, bigger isn’t better. Smarter is better."
Areas of Experience (and expertise):
Academic: Boston University School of Management, Institute for Humane Studies, National Solomon Schecter Day School Association
Automotive: Champion Spark Plugs, GMC Trucks, Mercedes Benz of North America, Midas Mufflers, Mobil 1, SAAB, Subaru, Volkswagen
Beauty & Fashion: Chatham Chino Company, Clairol, Eileen Fisher, FRYE Boots, ISDA & Co., Galderma Skin Lotions, Gates Gloves, Magaschoni, Mennen Deodorant, The North Face, Nutmeg Sports Apparel, South African Gold, Sperry , Tommy Bahama, UGG Footwear, Wigwam Socks, Vineyard Vines
Beverages: Bailey’s Irish Cream, Diet Coke, Diet Pepsi, Finlandia Vodka, Godiva Chocolate Liqueur, Heineken Beer, Hi-C Fruit Drinks, Lochan Ora Scotch, Lord Calvert Canadian Whiskey, Malibu Rum, Ronrico Rum, Sambucca Liqueur, Smirnoff Vodka, Stroh’s Beer, Tea Forte
Consumer Goods: Braun Appliances, Hasbro Toys, J&J Kid’s Soap, Kenner Toys, Nikon Cameras, Polaroid, Purina ONE Dog Food, Sharp Electronics, Sony Electronics
Consumer Services: Weight Watchers
Entertainment/Sports: Blue Man Productions, Disney Licensing, GTN Creative, NY Racing Association
Financial Services: AAFMAA, Bankers Trust, Berkshire Life Insurance, Chase Bank (now Chase JPM), Citigroup Visa & MasterCard, Fidelity Investments (Recruitment), Fine Art Capital, First Responders Financial, Gordon Brothers Group, HSBC, The New York Stock Exchange, Prudential Insurance, Prudential Real Estate Services, Sun Life Bank, Western Union
Food: Bama Jams & Jellies (Now Welch Foods), Burger King, College Inn Broth, Denny’s, Ore-Ida, Pita Stuffers, Perdue Chicken, Perdue Done-It Pre-Prepared Chicken, Seven Seas Salad Dressings, SoLo Energy Bars, J&J Sucralose (now Splenda)
Health Care (Rx): Affinitor (Oncology/Novartis), Atripla (HIV/Bristol Myers Squibb), Flumist (Medimmune), Fluzone (Influenza/Sanofi Pasteur), Frova Migraine Rx (Endo Pharma), Giliadel Surgial Wafer, HPV & HBV Awareness (Bristol Myers Squibb,Gardisil), Lidoderm Patch (Shingles/Endo Pharma), Loestrin (Birth Control/Allergan), Lyrica (Epilepsy/Pfizer), Nasonex (Allergies/Merck), Protonix (GERD/Wyeth Labs), Retisert (Uveitis/Bausch + Lomb), Sandostatin (Oncology/Novartis), Singulair (Asthma/Merck), Skin Care (Dermatology/Galderma), Vytorin
Healthcare (Non-Rx): Dr. Michael Perras, Chiropractor, Oral-B Toothbrushes, Robitussin Cold & Cough Syrups, Robitussin Honey Cough Drops
Misc. Mestel & Company Legal Placement Services and Hire Counsel
Packaged Goods: Brawny Paper Towels, Hot Shot Bug Spray, Quilted Northern Bathroom Tissue, P&G Coast Soap, P&G Gain Detergent, P&G Puritan Oil, Spectracide Garden Products, Vanity Fair Napkins)
Public Service & Pro Bono: Aids Awareness (PTAAA), Falmouth Jewish Center, MACAA, Philip Morris Arts, Susan G. Komen Race for the Cure, United Way of CT, United Way of NY
Retail: Avis Car Rentals, Cape Mac, ExxonMobil, Falmouth Water Company, Hertz Car Rentals, Lincoln Flooring, On-The-Run Stores (ExxonMobil), Puritan Cape Cod, Vineyard Vines
Technology & Telecom: 3Com Networks, Dell Computer, GTE Corporate, GTE Telops, IBM, Intel Corporation, Philco Televisions, Sylvania Lighting, Sylvania Televisions, Spring Long Distance, Sun Microsystems, Verizon B2B, Verizon Consumer, Verizon Verizon Wireless
Travel & Transportation: American Airlines, Avis Car Rentals, Continental Airlines, ExxonMobil, Hertz Car Rental, Pan Am Airlines, Sheraton Rewards
Awards: Every top honor. Nearly one hundred including Effie, One Show, Art Director’s Club, Clio, Communication Arts Magazine, Andy Awards and scores of specialized industry awards.
Teaching & Mentoring:
Fourth Year Mentor and Advisor
VCU, Richmond, VA, (1998 - 2001)
Advised and critiqued senior VCU advertising portfolios.
Instructor of Advertising Concepts & Design,
School of Visual Arts,, New York, NY, (1981-1985)
Taught a senior portfolio seminar on advanced advertising concept ideation (including
layout and design) and strategic campaign development for their portfolio review.
University of Virginia, Charlottesville, VA (Art History & Chemistry)
Harvard School of Design, Cambridge, MA (Certificate)
Other: Avid photographer, global traveller, and island hopper.
References available on request.
Complete work history on resume.