“Peter is just your basic, rare and brilliant writer. He makes hard work look way too easy. He combines hardcore strategic thinking with a breezy, style that's intelligent, warm and incredibly effective. His outward warmth and good nature belies a deep intensity and passion to solve real business problems. He's a prolific and versatile pro on every level.”
Steve Landsberg, Founding Partner of Grok Communications
worked with Peter at DDB
“Peter always found unique solutions to some of the toughest and technical projects. Challenging him was always something he embraced with enthusiasm.”
Steve Kashtan, EVP Group Creative Director DDB Worldwide / NYC
managed Peter at Lowe Worldwide
“Peter is one of the smartest, most talented, and nicest people I've worked with. I have no doubt that anyone who works with him will have the same feeling.”
John Follis, Founder, Follis Marketing Therapy
worked directly with Peter at Lowe Worldwide
“I worked with Peter Bregman at DDB Worldwide Communications Group and have found Peter to be a partner who brings creative insight and true understanding to all the projects we had the pleasure of working on.
Advertising is full of pressure and working with someone who can stay focused and at the same time have a sense of humor is what makes Peter a good and refreshing member on any team.
Peter also brings an understanding of many business models, is widely read and has a keen understanding of the issues of the day.”
Tony Romeo, Group Creative Director, DDB Worldwide Communications / NYC
worked directly with Peter at DDB NY
“Peter is a writer's writer. Peter thrived and wrote some of the most intelligent, clever, and successful advertising in some of the most creative agencies in the business. He can write the big idea campaign. Something not everyone can do. I've known Peter and worked with Peter for many years--and if you want advertising that cuts through the clutter-you best use the sharp mind of Peter.”
Seth Fried, Creative Director DDB Worldwide / NYC
worked directly with Peter at Lowe Worldwide
“Peter is a rare talent. He's a great writer and thinker. Equally important, he also happens to be a great guy. He has nonstop curiosity, an infectious enthusiasm and vast amounts of energy. Which may explain why Peter always seems to come up with great work, no matter the assignment, media platform, or due date.”
Giff Crosby, Creative Director, M. L. Rogers Agency
worked directly with Peter at Various Ad Agencies
“I have known and worked with Peter Bregman on and off for close to twenty years. I've always been in awe of Peter's intelligence and his way with words. His copy was concise, smart and often very witty. What's more Peter would never hesitate to find the time to help me craft my copy when I was stumped, and I will always be grateful to have learned from a master.”
David Kaminsky, Creative Director, DDB Worldwide
worked directly with Peter at Lowe Worldwide
“Peter and I worked together at Lowe and from what I saw he was the consummate creative. Whether it was a full blown television campaign or coupon or an email blast he'd give it his all. And whether the client spent $100 million or $100 to run the ad, it would always be smart, witty and engaging. And, on top of it all he was genuinely nice, never condescending or self-important--a rare quality in anyone whether they're in advertising or any other field.”
Jeffrey Asch, Creative Director/Group Head, Lowe Worldwide
worked with Peter at Lowe Worldwide
“Peter has consistently been able to deliver what we needed, often despite our articulation of the mission. His ability to identify the theme, and create a rich theme supporting the company's needs is what differentiates him from the rest of the pack. I have known Peter since 1965, so this is not a recent phenomenon.”
Top qualities: Personable, High Integrity, Creative
Leslie G. Kelley, Managing Director Blue Man Group Productions
hired Peter as a Writer/Editor in 1992, and hired Peter more than once
“When I worked with Peter at Scali he was always a passionate and talented creative. He went on to great success at many great NY agencies such as DDB and Lowe. Peter has a deep knowledge of the advertising business and I'm sure is as zealous today as he was when he started in the business.”
Jon Parkinson, SVP GSW Worldwide
worked directly with Peter at Scali McCabe Sloves
“When you work with Pete, you realize you're working with a gifted and talented individual, as well as someone who's incredibly funny and nice. He has the capacity to look at any marketing situation and develop the kinds of solutions that are truly engaging, provocative and insightful with simple messages that really resonate and stick with consumers (no small achievement in this age of media oversaturation).
Bill Bernbach said that he looked for people who were very talented and very nice. With Peter you're getting the complete package.”
David Rakowiecki, Senior Copywriter/ACD & Indie Filmmaker at Basement Films
worked with Peter at Lowe Worldwide
“Peter is that rare creative director and writer who uses maximum creativity along with maximum business insight. It's hard to find both traits in one person, and he's that person. He's the real deal.”
Ruth Ayres, Director Strategy and Marketing at DiMassimo Goldstein
worked with Peter at Lowe Worldwide
“Know that commercial with the annoying guy who tells others not to squeeze the toilet paper? Peter didn't come up with it. Or that slogan, "Apply directly to forehead"? Nope, he didn't come up with that one either. But what I will tell you is that Peter has come up with some of the most incredibly insightful and strategically minded commercials and messages of our time. For the likes of IBM, ExxonMobil, Verizon and many many others. What's more, in addition to being an inspiring person to work with he's genuinely nice and wickedly funny, making any task no matter how onerous an absolute pleasure to take on.”
Gordon Bennett, Partner at J&M Marketing Communications, llc.
worked with Peter at Lowe Worldwide
“I worked with, for, and beside Peter on a number of projects while at Lowe. His solutions were conceptually tight, executional smart, and, from all accounts, effective where it counts: in the marketplace. But while I admired his work, what I respected most were his innate charm, flowing sense of humor and his willingness to collaborate.”
Tom Pastore, SVP Creative, Lowe Worldwide
worked directly with Peter at Lowe Worldwide
“I only worked directly with Peter once at Lowe. That said once is all you need to understand that Peter has a keen understanding of products/services, people and the business of connecting them. Peter was known as the "go to" guy when there was a tough problem to solve. Hire Peter if you want someone that really knows what they're doing and can get it done.”
Mark Andeer, Vice President of Brand Strategy, Office Max
worked indirectly for Peter at Lowe Worldwide
“Peter is an eloquent, highly-intelligent and extremely strategic writer. And, no small feat, he deals with both client and industry "divas" magnificently. He would make a valued addition to any team, anytime, anywhere.”
Bob Moehl, Sr. VP Group Creative Director Draft FCB
worked directly with Peter at Lowe Worldwide
“Peter is a terrific writer. His work is strategic and always relavent. Peter is a great person to have on your team and he is very easy to work with.”
Bob Needleman, Creative Director at Needleman Drossman
worked with Peter at Scali McCabe Sloves
(As if those weren’t enough, here’s some more.)
“Peter is a magician. Both literally and figuratively. I worked with Peter at DDB and he could mystify with his magic. More than that, though, I admired his ability to be a magician in his work. Peter was able to entertain and sell at the same time. I recall many wonderful creative TV spots he did and the ease with which he would discuss them. I always enjoyed being around Peter, since he's not only a wealth of ingenious thinking, but also a really terrific guy. I'd highly recommend him to anyone.”
Bob Lapides, Senior Writer at Group 7
worked with Peter at DDB
“Peter has a pure and very active imagination. In spite of which, he remains a grown up. The result is work that surprises, informs and motivates. He also has a great sense of humor, which makes him a joy to be around and work with.”
Rhonda Peck, CD/CW at Bronx Bread
worked directly with Peter at DDB
“Over the years, you specifically remember a handful of people that you worked with. As a fledgling young print producer, I was taken by the passion, talent and committment Peter had for his work, as well as his support and cooperation given to an upstart. Over the years, all of these attributes have grown mulit-fold, and Peter would be an unbelievable addition to any Creative Department.”
Bruce Ascher, Print Production Consultant
worked with Peter at Lowe Worldwide
“I had an opportunity to work indirectly with Peter back in 1993-1997, as the Print Production Manager at Lowe I was involved in helping to execute many of his print campaigns. Peter was alway excessible for approvals, and was key in helping to move the process along. Peter was always professional and courteous in his approach.
Richard Del Vecchio, SVP Mgr. Print Traffic Services, Publicis New York
worked with Peter at Lowe Worldwide
“I had the pleasure of working with Peter when I was a producer at Lowe. As a group creative director he was insightful, focused and a wonderful team leader. As a writer, he always managed to get right to the heart of an idea in a way that was as creative as it was strategic. All of that, and he's a really great guy, too.”
Marlene Bartos, EP/Managing Director, Yessian/DragonLicks
worked directly with Peter at Lowe Worldwide
“Peter is a consummate pro through and through. With his can-do attitude, keen insights and sharp wit, he was a pleasure to work with.
I highly recommend Peter to anyone looking for a take-charge creative thinker and a bona fide problem solver.”
Jack Eleftheriou, Owner of What?!
worked directly with Peter at Lowe Worldwide
“I had just started out as a writer when I worked with Peter and I can easily say that he was always encouraging, intelligent, and kind. He chose work wisely and made suggestions that improved everything. What's amazing too is his talent for generating a plethora of ideas which, as we all know, is essential for pitches. He's a very cool guy and I highly recommend him. And it doesn't hurt that he's a wonderful photographer too.”
Mike Polovsky, Copywriter, Launchpad Advettising
reported to Peter at Lowe Worldwide
“Peter is a terrific talented Creative Director who would be a valuable asset to any organization. His talent not only lies creatively, but also has the distinct ability to listen, absorb and deliver top notch work that clients would benefit to help drive their product and services.
I strongly endorse any company looking for a senior creative to give Peter an opportunity. He will add value, make the team stronger and provide unlimited benefits from his experience and knowledge.”
John Mercurio, SVP/CFO, Lowe NY & Lowe Direct
managed Peter indirectly at Lowe Worldwide
“Peter Bregman is the kind of class act that you want on a creative venture. His passionate yet dignified demeanor brought integrity and smarts to the project at hand. His team-based intelligence brings clarity and purpose to your project. I enjoyed working with Peter's calm brilliance and learned a lot from his experience. I highly recommend Peter for any creative project.”
Doug Ryant, Broadcast Producer, Lowe & Partners
worked with Peter at Lowe Worldwide
“Pete is a great guy. Smart, funny, friendly and a heck of good writer. Sometimes I would have to work with Pete directly with no Art Director to guide us. It was always painless and productive. He knew what he wanted and could think in visual terms as well as any Art Director. If you work with Pete you won't be disappointed.”
David Reuss, Owner, Black Wolf Studios
worked directly with Peter at Lowe Worldwide
“I worked with Peter at Doyle Dane Bernbach, and always appreciated his quick and agile mind. Peter has an ability to combine smart marketing with fresh thinking. And on top of being a very good writer, he thinks visually, too.”
Rick Elkins, Art Director/Photographer Rick Elkins Creative
worked directly with Peter at DDB
“I remember working with Peter on the Volkswagen account. We worked together on major campaigns with the late Helmut Krone. Peter was extremely proactive in helping to achieve the very best results for these ads running in major magazines and newspapers.
I recommend him highly for any creative project.”
Larry Barkin, Account Executive at MCT-NY
worked with Peter at DDB
“Peter has a fine creative mind, organizational skills and the savvy top be able to communicate well with clients and colleagues.”
Livingston Miller, President, Seiter & Miller Advertising
worked directly with Peter at Lowe Worldwide
“No product difference was too complicated, esoteric or mindnumbingly technical to deter Peter from obsessing over the best way to say it. Which not only won him the hearts and minds of brand managers, but awards. Not to mention the envy of writers like me.”
Helen Klein Ross, Brand Fictionalist, Writer/CD, Social Evangelist & the Adbroad on Twitter with 9,316 followers
worked directly with Peter at Lowe Worldwide
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